The Picnic Business Playbook

A complete guide on how to start & scale a picnic and events company.

Hi there! We’re Abbey and Hayley, 25 year-old twin sisters, best friends, and business partners. A dynamic duo of corporate IT professionals turned multi-6-figure picnic entrepreneurs. With degrees in Business I.T. and Operations and Supply Chain Management from Virginia Tech, we combined our technical skillset and event industry knowledge to provide you with a playbook like no other. Welcome to our step by step guide on how we opened a picnic company that has scaled into a multi-six figure, full-service, custom events and party rental business over the last two years. We’ve spent SO much time turning our research, trial-and-error, and risk taking into an operational picnic machine. Let us help you set up, scale, and thrive in your picnic business.

Topics Include:

• HOW TO MAKE YOUR BUSINESS LEGAL
• SOCIAL MEDIA DOS AND DON'TS
• THE BEST E-COMMERCE PLATFORM & WEBSITE BUILDER
• PICNIC PACKAGES & PARTY RENTAL OFFERINGS
• HOW TO DETERMINE PRICING
• POLICIES (WEATHER, CANCELLATION, & CONTRACTS)
• PARTNERSHIPS WITH OTHER SMALL BUSINESSES (CHARCUTERIE + MORE)
• BOOKING AND SCHEDULING APPS
• MOBILE APPS TO RUN OUR BUSINESS
• PICNIC EXECUTION AND PICNIC LOGISTICS
• STOREFRONT & COMMERCIAL LEASES
• PICNIC SHOPPING LIST (AMAZON STOREFRONT & MORE)

 Receive 20% OFF 1-ON-1 Business Consultation Calls with purchase.

The VB Picnic Co. has landed features in major publications including Southern Living Magazine, Green Wedding Shoes, Brides, and Conde Nast Traveler. 

 Pay in 4 installments of $158.76 with Shoppay Installments.

The information provided in this guide does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available in this guide are for general informational purposes only.